IN TOUCH/THE NIGHT CIRCUS

Fashion Show & Design Exhibition 2018 by Accademia Italiana Thailand

Thursday 10th May 2018

Convention Hall, Aimstar Network, Sukhumvit 59 Bangkok

1. Project "IN-TOUCH"

The biggest trend of the last years seems to be our obsession with social media. What started out as a new means to gather information and connect with old and new friends has quickly turned into a mass phenomenon and highly visual world, where good looks count more than anything, the stars of today are youtube beauty gurus and Instagram models, trends and beauty ideals can change in a matter of hours and we follow them to stay relevant.

Nothing lasts for ever and to keep the balance against the new “hyper superficiality” new movements emerge, more attainable and liveable lifestyles. We realise that there is more to life than than beauty and material riches.

We have to go deeper to be our true selves.

Emotions, self-acceptance and individual wellness will play a big part in our lives. It goes deeper than the skin.

Individual concepts to make our lives better and happier will be increasingly popular in a world where depression, burn out syndrome and unattainable lifestyles dominate us and keep us from being truly free and balanced.

Fashion isn’t a one-size fits all concept anymore, we expect more from garments than being just pretty, they need to adapt to our personal needs, be it to improve our health, our emotions or simply our everyday life.

 

2. Project "THE NIGHT CIRCUS"

Brief:

The circus arrives without warning. No announcements precede it. It is simply there, when yesterday it was not. Within the black-and-white striped canvas tents is an utterly unique experience full of breathtaking amazements. It is called Le Cirque des Rêves, and it is only open at night. 

But behind the scenes, a fierce competition is underway: a duel between two young magicians, Celia and Marco, who have been trained since childhood expressly for this purpose by their mercurial instructors. Unbeknownst to them both, this is a game in which only one can be left standing. Despite the high stakes, Celia and Marco soon tumble headfirst into love, setting off a domino effect of dangerous consequences, and leaving the lives of everyone, from the performers to the patrons, hanging in the balance.

Objective:

- Prêt-a-porter  collection – Autumn Winter

- Inspiration – The Night Circus

- Target costumers – 20 to 35 years old woman or man.