Mr.Peeraphong Eamlumnow, Chief Growth Officer of Grand Prix International PCL and the Vice Chairman of the 45th BIMS said, “Throughout 45 years of the show, we have been continuously improving our organizing management in all aspects, ranging from space allocation, improvement in booth design regulations to the construction time frame. All these developments are for the purpose of enhancing the opportunities and enable Exhibitors to be more creative in presenting their products in a more efficient way. Consequently, this allows visitors to experience new booth designs and enjoy new product presentations that are finely prepared by each Exhibitor every year.”
In addition to the development of the show format and space management, we also prioritize in our visitor experience. We have been continuously developing various systems to support and facilitate both our visitors and exhibitors.
We have developed LINE Official Account or Line OA under the name “GrandPrix.Group”, which has been enhanced from last year. The system will facilitate visitor’s experience through various features such as Ticket Purchase, Visitor Registration, and it also works as a communication channel between the Organizer and visitors for publishing automotive news as well as to promote company’s growth with new products and services that have been developed for both auto and nonauto customers.
Moreover, we have also set up our database system called “Grand Prix Data Center”,and have applied FullLoop Ai to help us analyze customer behavior and need, so that we can focus our development on a right direction to better serve our Exhibitors and visitors.
Customer Experience (CX) has always been our priority because creating a customer’s impression is the key for repetitive customers.
This year, we have collaborated with TikTok Thailand for the second year in a row to make TikTok Motor Show Official. We have a fun activity that everyone can join in, which is called TikTok Hashtag Challenge. The hashtags to be used for this year are #MotorShow2024, #GrandPrixMotorShow, #TikTokรักรถ, and the lucky winner can win a prize from participating in this activity.
The ticket price is 100 Baht. Every purchase of an admission ticket will have a chance to win a LUMIN EV car, and 4 motorcycles from HONDA, YAMAHA, KAWASAKI and SUZUKI.
For those who book a car or a motorcycle at The 45th Bangkok International Motor Show will have a chance to win an MG4 ELECTRIC D Version and ZEEHO AE6+ motorcycle.
The 45th Bangkok International Motor Show 2024 will be held at Challenger Hall 1-3, IMPACT Muang Thong Thani from 27 March 2024 to 7 April 2024. The show opens from 12.00 hrs. to 22.00 hrs. on weekdays, and from 11.00 hrs. to 22.00 hrs. on weekends and public holidays.
นายพีระพงศ์ เอี่ยมลำเนา ประธานเจ้าหน้าที่ปฏิบัติการด้านพัฒนาธุรกิจ บริษัท กรังด์ปรีซ์ อินเตอร์เนชั่นแนล จำกัด (มหาชน) และรองประธานจัดงานฯ กล่าวว่า
