RIDDARA Surges at Motor Show 2026 with Over 1,000 Bookings in Just 5 Days,
Accelerating Thailand’s Transition to NEV Pickups
Bangkok, March 2026 – GEELY RIDDARA has made a strong impact at the Bangkok International Motor Show 2026, achieving over 1,000 cumulative bookings within just 5 days from the public opening. This milestone highlights robust consumer demand and reinforces RIDDARA’s position as one of the standout brands at this year’s show.
This achievement not only sets a new booking record for the brand, but also reflects a clear shift in Thailand’s pickup market—from internal combustion engine vehicles toward New Energy Vehicle (NEV) pickups.
Strong Booking Momentum Driven by Real Business Value
RIDDARA has attracted strong interest from SME operators and commercial users across sectors such as retail, construction, and logistics—groups actively seeking long-term cost efficiency solutions.
A key driver behind this momentum is the significantly lower operating cost. RIDDARA offers an average cost of approximately THB 0.8–1 per kilometer, compared to around THB 4 per kilometer for conventional diesel pickups.
For users driving approximately 200 km per day, this translates into potential savings of up to THB 16,000–18,000 per month, making NEV pickups a practical and financially compelling solution.
Unmatched Value, Truly Accessible
Starting from just THB 739,000 for the Double Cab, RIDDARA offers a highly accessible entry point within the pickup segment.
With its competitive pricing structure, RIDDARA is positioned below many conventional diesel pickups, while also offering a price level of approximately half that of upcoming NEV pickups from leading market players.
This makes RIDDARA a compelling choice for both private users and commercial operators seeking long-term value.
Outstanding Performance Reinforces “NEV is Better than Fuel”
RIDDARA delivers not only cost efficiency but also superior performance compared to conventional pickups:
• RD6: Up to 595 Nm torque and 315 kW power, 0–100 km/h in 4.5 seconds
• ECON: 385 Nm torque and 200 kW power, optimized for real-world usability
Driving modes:
• RD6: 7 driving modes, including off-road capability
• ECON: Eco / Standard / Sport modes
A New Pickup Experience: Utility Meets SUV Comfort
RIDDARA redefines pickup driving with independent suspension on all four wheels, delivering SUV-level comfort.
Its electric drive system provides instant torque and smooth acceleration, while a 6.1-meter turning radius and EPS steering enhance maneuverability, even under load.
National Recognition Reinforces Product Strength
In addition to strong booking performance, RIDDARA has received recognition from Thailand’s automotive industry. The RIDDARA RD6 ECON 2WD was awarded “Best 2WD Pickup EV” at CAR OF THE YEAR 2026, organized by Grand Prix International Public Company Limited—validating its performance, value, and real-world practicality.
Conclusion: A Turning Point for Thailand’s Pickup Market
RIDDARA’s success at Motor Show 2026 clearly demonstrates that NEV pickups are becoming a mainstream choice in Thailand.
By combining performance, cost efficiency, and comfort, RIDDARA is not just participating in the market—it is actively reshaping the future of pickup mobility.
