The 47th Bangkok International Motor Show
Reflecting The Strength of Thailand’s Automotive Industry, Driving the Future Economy
Under the theme of “THE ICONIC SYNCHRONICITY”
Bangkok – Grand Prix International Public Company Limited, the organizer of “the 47th Bangkok International Motor Show” announces its readiness to host the motor show under the theme of “THE ICONIC SYNCHRONICITY”, showcasing a unique integration of technology, innovation, and design, while affirming the potential of Thailand’s automotive industry in the transition of the modern era, including the motor show’s pivotal role as propelling of Thailand’s economic stability and sustainability, and driving Thailand’s industry toward a digital and green economy.
Mr.Jaturont Komolmis, Vice Chairman of the 47th Bangkok International Motor Show, stated that this year’s motor show focuses on strengthening connectivity among automotive manufacturers, technology, and global markets in order to support the digital and green economy, in alignment with Thailand’s automotive industry direction toward electric vehicles (EVs) and the full transition to advanced technologies.
In light of the prevailing geopolitical tensions among the United States, Israel, and Iran, which may have potential implications for the global economy, the organizers recognize this development as an external factor that warrants close and prudent monitoring. The effective management of any resulting impacts will require coordinated collaboration and the implementation of appropriate policy measures at the governmental level.
Notwithstanding these external uncertainties, Thailand’s automotive industry remains steadfast in its commitment to enhancing and advancing its manufacturing capabilities in order to preserve its position as a principal production hub within the region. The continued development of alternative energy vehicles alongside increasingly efficient internal combustion engine vehicles reflects the industry’s resilience, adaptability, and the breadth and diversity of the market landscape.
This year, 45 automotive and motorcycle companies are participating, comprising 37 car brands and 8 motorcycle brands. At least 10 new models will be launched, covering electric vehicles and alternative energy vehicles to meet the evolving needs of modern consumers.
A key highlight is the participation of newly introduced electric vehicle brands in the Thai market, including CHERY, LEPAS, FIREFLY, FORTHING, and TESLA, all joining the show for the first time. Their presence reflects strong global confidence in Thailand’s automotive market potential.
Apparently, all exhibitors have adjusted their pricing strategy and introduced attractive financing terms to support consumers in their purchasing decisions, including affordable prices, promotional campaigns, or flexible installment programs, making it easier for them to own a car. These offers directly benefit consumers and serve as a key driver in increasing sales and stimulating Thailand’s overall economic circulation. Based on these developments, the organizers predict that the Motor Show will generate 10% more revenue compared with previous years.
Mr.Peeraphong Eamlumnow, Vice Chairman of the 47th Bangkok International Motor Show said
“Throughout the show period, Bangkok International Motor Show has become the country’s largest hub of automotive content creation. More than 3,000 press members of all platforms, including mass media, influencers, and content creators, have registered to cover the show and actively report every new car launches, sales promotion campaigns as well as the key highlights of individual booth participating in the show, further expanding awareness within a short time.”
Furthermore, many visitors attending the motor show not only to “experience vehicles”, but also create their own content through photos and videos in order to share their experience on social media. This enables the contents created from within the show to rapidly reach a massive audience within a short period of time, creating highly effective organic communication in the digital era.
For this reason, Bangkok International Motor Show is not solely the platform for product showcasing, but also serves as “a large-scale media platform” that connects the industry, media, consumers, and the digital world together.
“Amid the current economic situation, this kind of exhibition is therefore a significant mechanism for boosting sales, strengthening market confidence, and enhancing the public image of Thailand’s automotive industry.”
Mr.Anothai Eamlumnow, Vice Chairman of the 47th Bangkok International Motor Show, said
“In addition to the wide selection of cars, motorcycles, modern technologies, and accessories available for visitors to experience and purchase, the organizers have also arranged a variety of activities to enhance the visitors’ experience of all segments namely Grand Prix Runbike Championship with RCS (Run Bike Championship Series).”
Besides the competition, many other special activities will be taking place, including the 30th Anniversary Celebration of XO Autosport, where key figures in the modified car communities get together. Visitors will also enjoy souvenir giveaways and other activities such as JDM & Custom Culture, an outdoor showcase highlighting JDM cars and uniquely modified vehicles in a lively open-air atmosphere.
This is a good opportunity for visitors to witness more than 200 of Thailand’s top modified cars (100 cars per day), along with the gathering of various car clubs in a vibrant atmosphere of summer at the loading area behind Challenger 1-3 IMPACT, Muang Thong Thani, between March 28 – 29, 2026
The show will also feature the “Chery V23 Style Up Challenge”, a design contest event focused on automotive accessories for the Boxy Style electric vehicle: Chery V23 model. This initiative aims to seek for ideas and creativity from Thai designers, which will be elevated further to an international stage. The qualified entries will be crafted into a model and showcased during the 47th Bangkok International Motor Show. Visitors will have the opportunity to vote for their favorite piece to win the Popular Vote Award, in order to get a chance to win an iPad.
Mr.Anothai also added
“For visitors interested in test-driving their preferred models, the organizers have prepared a Test Drive Area by the lakeside at Muang Thong Thani to accommodate test drives of new models from a wide range of brands. This dedicated test drive area is set in an open space, specifically designed to test vehicle’s performance. This activity allows participants to have firsthand experience with each vehicle’s performance that close to real-life driving situation as much as possible. This is another outstanding highlight that further enhances and completes this year’s Motor Show experience.”
The promotion campaign of this year is “Motor Show … Pay”, the visitors can join in the lucky draw campaign and get a chance to win GIFT VOUCHER with the total prizes worth more than 1,450,000 baht including:
Booking a car at the 47th Bangkok International Motor Show will get a chance to win a GIFT VOUCHER worth 100,000 baht each (12 prizes in total).
Booking a motorcycle at the 47th Bangkok International Motor Show will get a chance to win a GIFT VOUCHER worth 10,000 baht each (5 prizes in total).
Moreover, the visitors who register using complimentary tickets will get a chance to win a GIFT VOUCHER worth 5,000 baht each (10 prizes in total).
And visitors who complete the survey form of the 47th Bangkok International Motor Show will get a chance to win a GIFT VOUCHER worth 25,000 baht each (4 prizes in total).
The organizers are confident that the 47th Bangkok International Motor Show will provide a comprehensive experience to all visitors, featuring advanced technology, valuable offers, and exclusive benefits, while supporting to revitalize Thailand’s automotive industry.
We cordially invite everyone and automotive enthusiasts to experience automotive innovations that carter to all lifestyles and enhance people’s well-being in the future at the 47th Bangkok International Motor Show from March 25, 2026, to April 5, 2026, at IMPACT Challenger Hall 1 – 3, Muang Thong Thani.
Event Outline,
March 23, 2026, is the Press Day for car brands, the presentation schedule will start from 09.00 hrs. to 22.00 hrs.
Press members can enter the exhibition hall from 8:30 hrs. onward. Those who have not yet registered may complete their registration at
the Organizer Office from 7:30 hrs. onward.
On March 24, 2026, the Official Opening Ceremony of the 47th Bangkok International Motor Show will be held from 9:00 hrs. to 10:30 hrs.
The exhibition will then be open for VIP visits and motorcycle brand presentations will start from 11:00 hrs. to 18:00 hrs.
